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–Jeffrey Kirsch, president and CEO of Miami-based American Residential Equities

“With the assistance of David PR Group, Personalized Power Systems has become the most widely respected authority on matters involving large generator systems in South Florida.  Extraordinary local media coverage and an extensive report from The Wall Street Journal have made PPS the first-choice company that local homeowners and businesses turn to for standby automatic generator systems.”

–Hiram J. “HJ” Frank, vice president and co-founder of Boca Raton-based Personalized Power Systems

“Florida First Capital has achieved exceptional results with David PR Group. We attribute the success to the firm’s commitment to understanding the nuances of our business and their outstanding media contacts.”

–Todd Kocourek, president of Florida First Capital Finance Corporation, Tallahassee, Fla.

American Residential Equities

American Residential Equities is a Miami-based firm that acquires and manages nonperforming home mortgages on behalf of its investors.  In early 2007, news reports about the rising tide of delinquencies and foreclosures in subprime residential mortgages issued to borrowers with poor credit scores were becoming very troubling for ARE.  The company’s president and CEO, Jeffrey Kirsch decided that the time was right to hire a public relations firm to communicate that the current turmoil in subprime mortgages actually presents beneficial opportunities for ARE and its investors.

After just four weeks on the job, David PR Group secured an article quoting Kirsch about the benefits of the subprime fallout for loan buyers such as ARE on the front page of the Financial Times, one of the world’s leading business newspapers with a readership of more than 1.6 million.  Because many of ARE’s investors are in South America, we also secured interviews and articles with Ambito Financiero, one of Argentina’s largest business newspapers, and Valor Economico, Brazil’s largest financial newspaper.  These and other reports have proven to be effective tools for the company as reprints for use with investors and prospects.

David PR Group has gone on to secure interviews for ARE from such media outlets as The New York Times, The Wall Street Journal, Bloomberg, EuroMoney, South Florida CEO, Miami Daily Business Review, as well as numerous business and financial news Web sites.  The coverage has greatly enhanced ARE’s status as a provider of a unique and fruitful investment opportunity.

Personalized Power Systems

David PR Group has worked with Boca Raton-based Personalized Power Systems, the largest full-service dealer of large generator systems for homes and small businesses in the country, since mid-2005.  We have secured numerous local and national media opportunities, including reports in The Wall Street Journal and ABC World News, about the company’s unique role in pioneering the trend in generator systems that power entire homes in South Florida.  These reports are prominently featured in the company’s marketing material and Web site (www.personalizedpower.com), and its advertising has made effective use of the fact that the company’s products and services were featured in The Wall Street Journal.

In 2007 just prior to the start of the hurricane season, PPS alerted David PR Group about the apparent failure of the State of Florida’s new law requiring some gas stations to be pre-wired for generators.  The company’s owner explained to us that its marketing efforts to the gas station owners were met with confusion and a general lack of awareness of the specifics of the new law.

After thorough research and analysis, David PR Group reached out to our contacts in the local media, including reporters at The Miami Herald, South Florida Sun-Sentinel, Palm Beach Post, The South Florida Business Journal, WFOR (CBS4, Miami-Ft. Lauderdale), WPTV (NBC5, West Palm Beach), and others.  We presented our findings about the issue and arranged interviews with all of these and other leading South Florida outlets.  Our efforts sparked investigative reports throughout the region and forced the State of Florida and Gov. Charlie Crist to step up enforcement of the critical law.  Crist, in fact, applauded one of the reporters for bringing our issue to his attention, creating a statewide news story which dominated newspaper pages and television news throughout Florida for nearly a week.

The resulting media coverage prominently featured PPS as the source for information on the gas station generator law, and our client began enjoying numerous sales of its systems to local stations, which have since become a significant part of the company’s business.

Our services include:

• Evaluation and counsel
• Newsletters – print and e-mail to internal as well as external audiences
• Fax and e-mail alerts and bulletins
• Web site content development and copywriting
• Customer case studies and profiles
• Direct mail campaigns
• Speech writing
• Presentation writing